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user experience

Getting it right

June 22, 2015 |

I was recently so impressed by my experience ordering shoes via the Zappos iOS app that I was compelled to let the sales support team know that I found the experience “delightful.” From start to finish I felt like there … Read More

Modernizing the Porter Novelli Web Presence – Part Two: Discovery & Planning

June 16, 2015 |

In mid 2013 Porter Novelli decided to invest in a redesign of their then aging website.  Their website, now antiquated, no longer matched the current brand guidelines and failed to appropriately represent them when compared to their primary competition.  Porter … Read More

Modernizing the Porter Novelli Web Presence – Part One: Overview

May 20, 2015 |

Late last summer we modernized the Porter Novelli, with a website redesign.  What do I mean by “modernizing”?  Well, it has multiple meanings in the case of this redesign.

The old website had quite a few years under it’s belt and no longer … Read More

Storytelling in the (Virtual) Real World

March 3, 2015 |

With a consumer version of the Oculus Rift rumored to be available this year, it is hard to dispute we have reached a new frontier of storytelling.  Companies are jumping in, trying to find ways to integrate and capitalize … Read More

User Experience and User Interface

February 26, 2015 |

People commonly, mistakenly, consider UX (User Experience) and UI (User Interface) the same thing. Sure, they are related and they do work together. But lumping them together is the same thing as assuming your nephew with the Computer Science degree … Read More