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Process

Skipping the Media to Reach Them

March 15, 2016 |

In the marketing arena, the traditional goal for PR agencies is pretty straightforward: get earned media. Many people describe that as the main differentiator between PR and advertising. PR gets free publicity. Advertising pays for it.

And to achieve that … Read More

What’s your Pitch Personality?

May 15, 2015 |

It is a universal truth that, in certain situations and for certain reasons, you can become a version of yourself that is almost completely unlike who you are on a daily basis. Drinking, for example, is one of those situations; … Read More

“Act like a startup” means what exactly?

March 31, 2015 |

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and … Read More

What’s a concept and why do I need one?

March 25, 2015 | | 2 Comments

A concept is the translation of strategy into an idea the audience will respond to.

Say the objective is getting into the hottest club in town. And the best way in is through the bouncer. We have lots of options here. … Read More

Creative Mornings

January 20, 2015 |

As the new year is starting, people are trying to start fresh in various areas of their lives, and often, that area tends to be in their careers. David Baker’s talk is sound career advice for those hoping to make … Read More

Hamsters Don’t Innovate: Part 3

January 6, 2015 |

Part 3 of 3  |  Read part 1  |  Read part 2

Respecting each other for the talent we bring, and working as a team is one of the most important things everyone can do to create a smooth process. Although … Read More

Hamsters Don’t Innovate: Part 2

December 17, 2014 |

Part 2 of 3  |  Read part 1

Spinning wheels is never healthy for anyone. And it certainly isn’t productive. When it’s creative, the hamster effect of taking orders and churning work is particularly detrimental. Creative’s role is to think … Read More

Hamsters Don’t Innovate: The Value of a Healthy Creative Process

December 9, 2014 |

Part 1 in a 3 part series.

In this post-recession, larger workload, tighter timeline environment where agencies and clients have cut the fat and are still licking their wounds, it’s important to take a step back and remind ourselves of … Read More