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Skipping the Media to Reach Them

March 15, 2016 |

In the marketing arena, the traditional goal for PR agencies is pretty straightforward: get earned media. Many people describe that as the main differentiator between PR and advertising. PR gets free publicity. Advertising pays for it.

And to achieve that … Read More

The Pros and (Many) Cons of Instant Online Logo Makers

June 11, 2015 |

You have a great idea for a business and everything in you just wants to get started NOW! So what do most people do when they decide to go for it? They figure out a name and make up a … Read More

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

June 2, 2015 |

Like most everyone, I am in awe of genius. It is the ability to look at the everyday and reveal or create something incredible and original, to tackle the enormous challenges and problems we all face and emerge with a … Read More

What’s your Pitch Personality?

May 15, 2015 |

It is a universal truth that, in certain situations and for certain reasons, you can become a version of yourself that is almost completely unlike who you are on a daily basis. Drinking, for example, is one of those situations; … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More

“Act like a startup” means what exactly?

March 31, 2015 |

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More

Cultural Glossary

March 13, 2015 |

Having a hard time getting your arms around all of the cultural trends? Looking for fodder for your next campaign? Here’s a great resource. With definitions and cultural challenges, DAS sister agency sparks&honey sets out to up everyone’s Cultural IQ … Read More

The Wife Standard

February 12, 2015 |

In our industry, it’s easy to lose perspective. We get carried away with the furious pace of our work – the breathless brainstorms, the last-minute concepts, the midnight redesigns, the taxi-ride write-ups. So it should come as no surprise … Read More

Friends Don’t Let Friends Watch Bad Ads

January 22, 2015 |

Thanks to modern technology and social media, we can customize everything in our lives – from news to music radio. Anything and everything in our lives learns our personalities and habits to cater to our worldviews. The only part of our … Read More