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Design

Getting it right

June 22, 2015 |

I was recently so impressed by my experience ordering shoes via the Zappos iOS app that I was compelled to let the sales support team know that I found the experience “delightful.” From start to finish I felt like there … Read More

Modernizing the Porter Novelli Web Presence – Part Two: Discovery & Planning

June 16, 2015 |

In mid 2013 Porter Novelli decided to invest in a redesign of their then aging website.  Their website, now antiquated, no longer matched the current brand guidelines and failed to appropriately represent them when compared to their primary competition.  Porter … Read More

The Pros and (Many) Cons of Instant Online Logo Makers

June 11, 2015 |

You have a great idea for a business and everything in you just wants to get started NOW! So what do most people do when they decide to go for it? They figure out a name and make up a … Read More

Cultural Glossary

March 13, 2015 |

Having a hard time getting your arms around all of the cultural trends? Looking for fodder for your next campaign? Here’s a great resource. With definitions and cultural challenges, DAS sister agency sparks&honey sets out to up everyone’s Cultural IQ … Read More

Storytelling in the (Virtual) Real World

March 3, 2015 |

With a consumer version of the Oculus Rift rumored to be available this year, it is hard to dispute we have reached a new frontier of storytelling.  Companies are jumping in, trying to find ways to integrate and capitalize … Read More

The Science of Storytelling

March 3, 2015 |

At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. … Read More

The Evolution of PlayStation.Blog

February 10, 2015 |

We’ve been blessed to work with the PlayStation team on the design and development of the PlayStation.Blog since it’s inception in 2007. If I were better at organizing, or perhaps slightly psychic, I would have kept better track of each … Read More

Stitch Happens

January 27, 2015 |

Virtually in every Jane Austen film or BBC period drama, you’ll inevitably find a group of semi-bored women sitting with backs straight and eyes down doing some sort of needlepoint, cross stitching or embroidery. Women must know these things, … Read More

How Wired Took the Risk Out of a Bold Redesign

December 16, 2014 |

Occasionally I’ll come across a website that completely discards many conventional design philosophies. I always wonder what compelled them to do this. Are they just trying to stand out? Was there a designer with a strong vision and the means … Read More

It’s all in the… typography?

December 11, 2014 |

With fast paced deadlines and demanding requests, sometimes it’s easy to overlook basic elements of typography. Here are a few rules I like to keep at the top of my head:

Choose appropriate fonts that are easy to … Read More