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creative

Make It Better: Game of Thrones Dragon Crash Landing

March 15, 2016 |

Stunts are a great way to have some fun with your audience while garnering attention. But in this age, engagement is everything and creating a stunt isn’t as easy as it used to be. The best way to excite your … Read More

Observations from Cannes, Opportunities for PR

July 27, 2015 | | 1 Comment

Undoubtedly, it was a breakthrough year for PR agencies in Cannes. As reported by PRWeek, PR agencies accounted for a record 50% of all entries and the majority of Gold Lions in the category. They also won multiple Lions in … Read More

The Magic of Color and of Crowd Funding

June 24, 2015 |

So often, we hear how creative is just fluff – that it isn’t important but expensive and time intensive.

Creative can be used to accomplish so much – including improving the lives of families in one of the poorest places … Read More

Millenial Girl

June 9, 2015 | | 1 Comment

“We’re after the 80% of people that do not identify as a music lover,” said Jane Huxley, MD of Pandora Internet Radio Australasia, presenting at Porter Novelli Melbourne’s first Digital Distillation Breakfast of 2015. Music was a major theme … Read More

5 Ways Storytelling Podcasts Boost Creativity

May 5, 2015 |

I am addicted to storytelling podcasts. Way before the nation jumped on the Serial bandwagon, I had been a loyal listener and avid fan of This American Life, Radiolab, Snap Judgment, The Moth and other shows whose sole focus was … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More

We are with you, artistes de Paris

January 12, 2015 |

Whether or not you agree with the content put out by the Charlie Hebdo satirical paper, we all believe in the freedom of expression. Bottom line, no one deserves to be murdered for using their voice, pen or paintbrush. We … Read More

Hamsters Don’t Innovate: Part 3

January 6, 2015 |

Part 3 of 3  |  Read part 1  |  Read part 2

Respecting each other for the talent we bring, and working as a team is one of the most important things everyone can do to create a smooth process. Although … Read More

Hamsters Don’t Innovate: Part 2

December 17, 2014 |

Part 2 of 3  |  Read part 1

Spinning wheels is never healthy for anyone. And it certainly isn’t productive. When it’s creative, the hamster effect of taking orders and churning work is particularly detrimental. Creative’s role is to think … Read More

Hamsters Don’t Innovate: The Value of a Healthy Creative Process

December 9, 2014 |

Part 1 in a 3 part series.

In this post-recession, larger workload, tighter timeline environment where agencies and clients have cut the fat and are still licking their wounds, it’s important to take a step back and remind ourselves of … Read More