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Creative Storytelling

Skipping the Media to Reach Them

March 15, 2016 |

In the marketing arena, the traditional goal for PR agencies is pretty straightforward: get earned media. Many people describe that as the main differentiator between PR and advertising. PR gets free publicity. Advertising pays for it.

And to achieve that … Read More

5 Ways Storytelling Podcasts Boost Creativity

May 5, 2015 |

I am addicted to storytelling podcasts. Way before the nation jumped on the Serial bandwagon, I had been a loyal listener and avid fan of This American Life, Radiolab, Snap Judgment, The Moth and other shows whose sole focus was … Read More

Storytelling in the (Virtual) Real World

March 3, 2015 |

With a consumer version of the Oculus Rift rumored to be available this year, it is hard to dispute we have reached a new frontier of storytelling. ┬áCompanies are jumping in, trying to find ways to integrate and capitalize … Read More