Image
Navigation

Creative Inspiration

Make It Better: Game of Thrones Dragon Crash Landing

March 15, 2016 |

Stunts are a great way to have some fun with your audience while garnering attention. But in this age, engagement is everything and creating a stunt isn’t as easy as it used to be. The best way to excite your … Read More

Feed our monkey brains!

November 20, 2015 |

*DISCLAIMER* Despite its title, this article in no way endorses cerebral tissue as primate feed.

 We’ve completely had it, all of us! We’re giving up! There’s just no way that the standard issue monkey brains we are born with can … Read More

The Magic of Color and of Crowd Funding

June 24, 2015 |

So often, we hear how creative is just fluff – that it isn’t important but expensive and time intensive.

Creative can be used to accomplish so much – including improving the lives of families in one of the poorest places … Read More

#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

June 2, 2015 |

Like most everyone, I am in awe of genius. It is the ability to look at the everyday and reveal or create something incredible and original, to tackle the enormous challenges and problems we all face and emerge with a … Read More

5 Ways Storytelling Podcasts Boost Creativity

May 5, 2015 |

I am addicted to storytelling podcasts. Way before the nation jumped on the Serial bandwagon, I had been a loyal listener and avid fan of This American Life, Radiolab, Snap Judgment, The Moth and other shows whose sole focus was … Read More

Four Striking Social Experiment Marketing Videos Featuring Moms

April 22, 2015 |

It’s time to talk about Moms. Why? Because Mother’s Days tend to sneak up even on the most devoted children. So, to get you thinking about what Moms mean to you, I wanted to bring together some riveting (and emotional) … Read More

Turn It Upside Down

April 21, 2015 | | 1 Comment

Creative briefs are often littered with statistics – XX% believes, Y% says, ZZ% does. Used to describe audiences and situations in terms that are wholly un-creative. Or so I thought until I heard Jack McGoldrick talk on NPR’s Here & … Read More

“Act like a startup” means what exactly?

March 31, 2015 |

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and … Read More

Cultural Glossary

March 13, 2015 |

Having a hard time getting your arms around all of the cultural trends? Looking for fodder for your next campaign? Here’s a great resource. With definitions and cultural challenges, DAS sister agency sparks&honey sets out to up everyone’s Cultural IQ … Read More