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Creative Campaigns

Make It Better: Game of Thrones Dragon Crash Landing

March 15, 2016 |

Stunts are a great way to have some fun with your audience while garnering attention. But in this age, engagement is everything and creating a stunt isn’t as easy as it used to be. The best way to excite your … Read More

#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

Four Striking Social Experiment Marketing Videos Featuring Moms

April 22, 2015 |

It’s time to talk about Moms. Why? Because Mother’s Days tend to sneak up even on the most devoted children. So, to get you thinking about what Moms mean to you, I wanted to bring together some riveting (and emotional) … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More

The Science of Storytelling

March 3, 2015 |

At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. … Read More

Medium as Message

December 22, 2014 |

Those of us who have learned the words to “Let It Go” through an unending backseat concert can relate to how powerful this delivery method can be.

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Using Creative to Raise Awareness About Child Brides

December 15, 2014 |

It is troubling to me that while the death toll from Ebola is nearing 5,000 and the infection rate is around 10,000, it has been largely ignored in the US. That is until 6 cases of Ebola hit the United … Read More