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Skipping the Media to Reach Them

March 15, 2016 |

In the marketing arena, the traditional goal for PR agencies is pretty straightforward: get earned media. Many people describe that as the main differentiator between PR and advertising. PR gets free publicity. Advertising pays for it.

And to achieve that … Read More

Feed our monkey brains!

November 20, 2015 |

*DISCLAIMER* Despite its title, this article in no way endorses cerebral tissue as primate feed.

 We’ve completely had it, all of us! We’re giving up! There’s just no way that the standard issue monkey brains we are born with can … Read More

The Dish-shaped hole

April 23, 2015 |

In addition to being the most frequent guest on the recently shuttered Colbert Report, Andrew Sullivan has been (in no particular order): 27-year-old editor of the New Republic, Iraq war apologist, gay marriage crusader, scourge of sponsored content, Sarah Palin … Read More

What’s the Big Idea?!

February 19, 2015 |

Ahhh, the all-illusive Big Idea…hard to create and even harder to define. Essentially the big idea is the creative concept that is the very core of your campaign. It is the underpinning of every piece of content, every decision about … Read More