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Knocking ’em Deadpool with Killer Marketing

February 25, 2016 |

Warning: Put on your headphones, folks. In true Deadpool style, some of the video content is NSFW.

If you didn’t know by now, Deadpool is a comic … And a movie. But it was a comic first. At a strong … Read More

Feed our monkey brains!

November 20, 2015 |

*DISCLAIMER* Despite its title, this article in no way endorses cerebral tissue as primate feed.

 We’ve completely had it, all of us! We’re giving up! There’s just no way that the standard issue monkey brains we are born with can … Read More

#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

3 Lessons in Advertising from Mad Men

May 20, 2015 | | 1 Comment

And in tribute to my favorite Mad Man, gifs featuring Mr. Roger Sterling peppered in for fun. Enjoy!

1. There’s no escaping advertising. It’s like Bangkok. Once she’s got ya, she’s never giving you back. 2. You have to fall … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More

Canvas is Growing Up

March 27, 2015 |

Hey, have you ever heard of canvas? No? Well, if you’re paying attention to web trends, you’re about to. Canvas is an HTML tag like any other, but it serves a specific purpose: it is a “drawable region,” basically the … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More

#TBTPN

February 5, 2015 | | 1 Comment

Porter Novelli has done a lot of social marketing around AIDS prevention – these were for the CDC National AIDS Clearinghouse and AIDSCOM/USAID in the late 80s.

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Friends Don’t Let Friends Watch Bad Ads

January 22, 2015 |

Thanks to modern technology and social media, we can customize everything in our lives – from news to music radio. Anything and everything in our lives learns our personalities and habits to cater to our worldviews. The only part of our … Read More