Porter Novelli has a long-established heritage in serving the food and nutrition industries through strategic communications and media relations. But an evolving world requires re-evaluating offerings to meet new needs and demands. The problem: how could Porter leverage it’s foodie history and insightful position in the market to bring a uniquely valuable service to it’s clients?
A new offering, Orange Palate, was developed to grow relationships with up and coming chefs, restaurants and makers of spirits, providing access to industry innovations and pre-trends, while connecting influencers with client programs. By branding as part of the Porter portfolio, but allowing an independent identity, Orange Palate has successfully repositioned from a vertical to a specialty offering, turning legacy into enterprise.