North San Diego Water Reuse Coalition: Brand Identity

The Ask

Create a brand identity to unite and further strengthen the 11-member water agency coalition to communicate their mission of addressing drought and other water supply shortages with cost-effective processes of recycling wastewater that can be used for purposes other than drinking.


The Answer

The shape emulates the recycled logo while the blue color signifies water and the purple represents the color of the pipes that transport the recycled water. We provided guidelines to maintain consistency across all members.