Greenway Health: Changing the Story

The Ask

Greenway Health was finding it hard to differentiate themselves in the healthcare technology market. The company’s strong values and innovative benefits delivered by the product offerings weren’t being portrayed in their brand or marketing materials.

The Answer

With SPAR’s help, we rebranded Greenway Health, delivering a visual communications platform that connected Greenway products to the people they serve and bridged the gap between doctor and patient. Combining personal stories with the smart use of data—Greenway’s core service—we brought triumphant wins to life in a big way.