Assure an anxious public that their deposits are safe in FDIC secured banks during times of economic strife.
Porter Novelli developed myFDICinsurance.gov to link to a revamped, consumer-friendly online tool providing customized bank account information. Crafted plain-talk messages, including those from personal finance expert Suze Orman, which were applied across public service announcements (PSAs) for television, radio, print, online, billboards, transit, brochures and videos for banks.
