Medicare: Open Enrollment

The Ask

Motivate eligible seniors to engage in Medicare Open Enrollment every year by demystifying the process and highlighting the benefits of participation.

The Answer

Open Enrollment is a complicated process that most seniors fear or avoid. They recognize the importance of choosing the right healthcare coverage, but find the process daunting. The Open Enrollment yearly campaign uses personal stories of real seniors who have completed enrollment to demystify the process and position it as something that isĀ important enough to spend time on.