Let’s face it. The web is a giant cookie monster. And even if you know how block these cookies, website’s don’t legally have to honor your wishes. As a marketer and a consumer, I am torn on the issue. Cookies tell us so much. What you like, what you click on, where your affections lie (or is it lay?) and play a major role in improving our online experiences. We tend to love it when it’s convenient for us. Say I’ve been shopping for x then all of the sudden as if your search engine has become an intimate friend, suggestions for x are everywhere. Or perhaps a reminder from some online store that there is a sale on that x I’d been admiring. Thanks Google! You’re a true friend. Err wait a minute. Am I under government surveillance?

If you are a marketer in the EU you know what I’m talking about. How can you not? Mandated by law and featured at the top of every EU-based company website is acknowledgment of the cookie monster’s existence. The question is…will this cookie monster call-er out-er come to America? Will this be a new requirement that I need to build in to web projects? Will the beautiful esthetic we strive for with design and UX be hijacked by this nuisance? Perhaps we’ll find a more elegant compromise to respect a consumer’s privacy wishes while protect a marketers bottom line.

We’ll see how this cookie crumbles…