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What’s a concept and why do I need one?

March 25, 2015 | | 2 Comments

A concept is the translation of strategy into an idea the audience will respond to.

Say the objective is getting into the hottest club in town. And the best way in is through the bouncer. We have lots of options here. … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More

User Experience and User Interface

February 26, 2015 |

People commonly, mistakenly, consider UX (User Experience) and UI (User Interface) the same thing. Sure, they are related and they do work together. But lumping them together is the same thing as assuming your nephew with the Computer Science degree … Read More

Are Two (or Six) Heads Better Than One?

February 24, 2015 |

When was the last time you needed to come up with ideas for a program or a solution for a client and someone said, “let’s all go to our offices and take some time to think about it.” Maybe never? Most … Read More

What’s the Big Idea?!

February 19, 2015 |

Ahhh, the all-illusive Big Idea…hard to create and even harder to define. Essentially the big idea is the creative concept that is the very core of your campaign. It is the underpinning of every piece of content, every decision about … Read More

The Wife Standard

February 12, 2015 |

In our industry, it’s easy to lose perspective. We get carried away with the furious pace of our work – the breathless brainstorms, the last-minute concepts, the midnight redesigns, the taxi-ride write-ups. So it should come as no surprise … Read More

Stitch Happens

January 27, 2015 |

Virtually in every Jane Austen film or BBC period drama, you’ll inevitably find a group of semi-bored women sitting with backs straight and eyes down doing some sort of needlepoint, cross stitching or embroidery. Women must know these things, … Read More

Creative Mornings

January 20, 2015 |

As the new year is starting, people are trying to start fresh in various areas of their lives, and often, that area tends to be in their careers. David Baker’s talk is sound career advice for those hoping to make … Read More

The Pitfalls and Merits of Freelance Talent

January 8, 2015 |

In an article entitled The hidden cost of agency freelancers January 6 from Digiday, they assess the cost vs. value comparison of using freelance talent on projects. I concur, freelancers have their pitfalls and merits. Let’s walk through a couple.

Pitfall  //  Knowledge is … Read More

Hamsters Don’t Innovate: Part 3

January 6, 2015 |

Part 3 of 3  |  Read part 1  |  Read part 2

Respecting each other for the talent we bring, and working as a team is one of the most important things everyone can do to create a smooth process. Although … Read More