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Inspiration

We are with you, artistes de Paris

January 12, 2015 |

Whether or not you agree with the content put out by the Charlie Hebdo satirical paper, we all believe in the freedom of expression. Bottom line, no one deserves to be murdered for using their voice, pen or paintbrush. We … Read More

Hamsters Don’t Innovate: Part 3

January 6, 2015 |

Part 3 of 3  |  Read part 1  |  Read part 2

Respecting each other for the talent we bring, and working as a team is one of the most important things everyone can do to create a smooth process. Although … Read More

IBM’s “World’s Smallest Movie” Shows B2B Doesn’t Mean Boring-to-Boring

December 30, 2014 |

“The ability to move single atoms — the smallest particles of any element in the universe — is crucial to IBM’s research in the field of atomic memory.”  With this in mind, IBM scientists made the Guinness Book of World … Read More

Cookie Monster

December 24, 2014 |

Let’s face it. The web is a giant cookie monster. And even if you know how block these cookies, website’s don’t legally have to honor your wishes. As a marketer and a consumer, I am torn on the issue. … Read More

Hamsters Don’t Innovate: Part 2

December 17, 2014 |

Part 2 of 3  |  Read part 1

Spinning wheels is never healthy for anyone. And it certainly isn’t productive. When it’s creative, the hamster effect of taking orders and churning work is particularly detrimental. Creative’s role is to think … Read More

Welcome to Jack’s Garage

December 11, 2014 |

We are very excited to announce that the doors are officially open on Jack’s Garage.

Jack’s Garage is Porter Novelli’s global creative group; a diverse collective of content strategists, designers, art directors, writers, editors and producers. Named for the humble origins of … Read More

Mapping the Heart of Your Brand

December 10, 2014 |

Emotional branding is nothing new. It’s been a tool of the marketing trade since the early 1900s with the widespread embrace of groundbreaking doctors like Sigmund Freud and Carl Jung who were determined to demystify the unseen world  of … Read More

Hamsters Don’t Innovate: The Value of a Healthy Creative Process

December 9, 2014 |

Part 1 in a 3 part series.

In this post-recession, larger workload, tighter timeline environment where agencies and clients have cut the fat and are still licking their wounds, it’s important to take a step back and remind ourselves of … Read More