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Cultural Glossary

March 13, 2015 |

Having a hard time getting your arms around all of the cultural trends? Looking for fodder for your next campaign? Here’s a great resource. With definitions and cultural challenges, DAS sister agency sparks&honey sets out to up everyone’s Cultural IQ … Read More

Life with Liz Carpenter

March 6, 2015 | | 1 Comment

As a celebration of International Women’s Day this Sunday, March 8, I wanted to write about the mentor, friend and woman (besides my mom) who most influenced me—Liz Carpenter (1920-2010).  Liz was a women’s rights pioneer, author, humorist and … Read More

The Science of Storytelling

March 3, 2015 |

At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. … Read More

What’s the Big Idea?!

February 19, 2015 |

Ahhh, the all-illusive Big Idea…hard to create and even harder to define. Essentially the big idea is the creative concept that is the very core of your campaign. It is the underpinning of every piece of content, every decision about … Read More

Super Bowl XLIX Marketing by the Numbers

February 5, 2015 |

This year’s bowl barrage took a swing into sentimental with more introspective ads than prior years’ laugh out loud shock value race. But did it pay off? Though the average ads price tag is a steep $5 Million+, the exposure … Read More

#TBTPN

February 5, 2015 | | 1 Comment

Porter Novelli has done a lot of social marketing around AIDS prevention – these were for the CDC National AIDS Clearinghouse and AIDSCOM/USAID in the late 80s.

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#TBTPN

January 29, 2015 |

Throw Back Thursday – PN-style!  As we have been cleaning out the DC office we have found a lot of early work that we thought would be fun to share. These are the original old school artwork – pencils, pen & ink … Read More

Stitch Happens

January 27, 2015 |

Virtually in every Jane Austen film or BBC period drama, you’ll inevitably find a group of semi-bored women sitting with backs straight and eyes down doing some sort of needlepoint, cross stitching or embroidery. Women must know these things, … Read More

Creative Mornings

January 20, 2015 |

As the new year is starting, people are trying to start fresh in various areas of their lives, and often, that area tends to be in their careers. David Baker’s talk is sound career advice for those hoping to make … Read More

Museum Me! The Art Institute of Chicago

January 14, 2015 |

Visiting museums to see artworks first hand is so incredibly important. Nothing compares to seeing the color, brush strokes, chisel marks that reveal the secrets to how an artist worked and how they created their vision. It’s an incredibly moving … Read More