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Inspiration

#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

June 2, 2015 |

Like most everyone, I am in awe of genius. It is the ability to look at the everyday and reveal or create something incredible and original, to tackle the enormous challenges and problems we all face and emerge with a … Read More

5 Ways Storytelling Podcasts Boost Creativity

May 5, 2015 |

I am addicted to storytelling podcasts. Way before the nation jumped on the Serial bandwagon, I had been a loyal listener and avid fan of This American Life, Radiolab, Snap Judgment, The Moth and other shows whose sole focus was … Read More

The Dish-shaped hole

April 23, 2015 |

In addition to being the most frequent guest on the recently shuttered Colbert Report, Andrew Sullivan has been (in no particular order): 27-year-old editor of the New Republic, Iraq war apologist, gay marriage crusader, scourge of sponsored content, Sarah Palin … Read More

Four Striking Social Experiment Marketing Videos Featuring Moms

April 22, 2015 |

It’s time to talk about Moms. Why? Because Mother’s Days tend to sneak up even on the most devoted children. So, to get you thinking about what Moms mean to you, I wanted to bring together some riveting (and emotional) … Read More

Turn It Upside Down

April 21, 2015 | | 1 Comment

Creative briefs are often littered with statistics – XX% believes, Y% says, ZZ% does. Used to describe audiences and situations in terms that are wholly un-creative. Or so I thought until I heard Jack McGoldrick talk on NPR’s Here & … Read More

Combat Paper: Art helps war veterans with PTSD

April 9, 2015 |

As i walked by Art 101 yesterday in Williamsburg, Brooklyn, a large crowd in the small space drew my attention. The gallery is currently exhibiting Beyond the Uniform: An Exhibition of Combat Paper. The project began in 2007 as a way … Read More

“Act like a startup” means what exactly?

March 31, 2015 |

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and … Read More

What’s a concept and why do I need one?

March 25, 2015 | | 2 Comments

A concept is the translation of strategy into an idea the audience will respond to.

Say the objective is getting into the hottest club in town. And the best way in is through the bouncer. We have lots of options here. … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More