Image
Navigation

Industry

Are Two (or Six) Heads Better Than One?

February 24, 2015 |

When was the last time you needed to come up with ideas for a program or a solution for a client and someone said, “let’s all go to our offices and take some time to think about it.” Maybe never? Most … Read More

The Evolution of PlayStation.Blog

February 10, 2015 |

We’ve been blessed to work with the PlayStation team on the design and development of the PlayStation.Blog since it’s inception in 2007. If I were better at organizing, or perhaps slightly psychic, I would have kept better track of each … Read More

Super Bowl XLIX Marketing by the Numbers

February 5, 2015 |

This year’s bowl barrage took a swing into sentimental with more introspective ads than prior years’ laugh out loud shock value race. But did it pay off? Though the average ads price tag is a steep $5 Million+, the exposure … Read More

#TBTPN

February 5, 2015 | | 1 Comment

Porter Novelli has done a lot of social marketing around AIDS prevention – these were for the CDC National AIDS Clearinghouse and AIDSCOM/USAID in the late 80s.

Read More

My Superbowl XXXXVIIII Hangover

February 2, 2015 |

My head hurts. I’m groggy. I can’t remember my roman numerals.

Not from an overabundance of chicken wings, chili and absurdly hoppy IPA beer. I’m still drunk from the onslaught of brand messaging, emotional manipulation, product hawking, slow motion footage, … Read More

#TBTPN

January 29, 2015 |

Throw Back Thursday – PN-style!  As we have been cleaning out the DC office we have found a lot of early work that we thought would be fun to share. These are the original old school artwork – pencils, pen & ink … Read More

Friends Don’t Let Friends Watch Bad Ads

January 22, 2015 |

Thanks to modern technology and social media, we can customize everything in our lives – from news to music radio. Anything and everything in our lives learns our personalities and habits to cater to our worldviews. The only part of our … Read More

Welcome Ted Sabarese, North American Regional Creative Director

January 13, 2015 | | 1 Comment

I am pleased to welcome Ted Sabarese as the new North American Creative Director for Jack’s Garage. Ted’s rich and varied creative background – everything from major agency creative director/copywriter to photographer/business owner to digital and experiential marketer/client side … Read More

The Pitfalls and Merits of Freelance Talent

January 8, 2015 |

In an article entitled The hidden cost of agency freelancers January 6 from Digiday, they assess the cost vs. value comparison of using freelance talent on projects. I concur, freelancers have their pitfalls and merits. Let’s walk through a couple.

Pitfall  //  Knowledge is … Read More

Hamsters Don’t Innovate: Part 3

January 6, 2015 |

Part 3 of 3  |  Read part 1  |  Read part 2

Respecting each other for the talent we bring, and working as a team is one of the most important things everyone can do to create a smooth process. Although … Read More