Storytelling in the (Virtual) Real World

March 3, 2015 |

With a consumer version of the Oculus Rift rumored to be available this year, it is hard to dispute we have reached a new frontier of storytelling.  Companies are jumping in, trying to find ways to integrate and capitalize … Read More

Super Bowl XLIX Marketing by the Numbers

February 5, 2015 |

This year’s bowl barrage took a swing into sentimental with more introspective ads than prior years’ laugh out loud shock value race. But did it pay off? Though the average ads price tag is a steep $5 Million+, the exposure … Read More

Medium as Message

December 22, 2014 |

Those of us who have learned the words to “Let It Go” through an unending backseat concert can relate to how powerful this delivery method can be.

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Using Creative to Raise Awareness About Child Brides

December 15, 2014 |

It is troubling to me that while the death toll from Ebola is nearing 5,000 and the infection rate is around 10,000, it has been largely ignored in the US. That is until 6 cases of Ebola hit the United … Read More

Mapping the Heart of Your Brand

December 10, 2014 |

Emotional branding is nothing new. It’s been a tool of the marketing trade since the early 1900s with the widespread embrace of groundbreaking doctors like Sigmund Freud and Carl Jung who were determined to demystify the unseen world  of … Read More