“The ability to move single atoms — the smallest particles of any element in the universe — is crucial to IBM’s research in the field of atomic memory.”  With this in mind, IBM scientists made the Guinness Book of World Records “World’s Smallest Movie” by manipulating individual atoms.

And, how they made it here – Making the World’s Smallest Movie

Where do these ideas come from?  It is a testament to fully understanding your clients and exposing teams to all aspects of the business. Ogilvy & Mather creative met the scientists at IBM and watched them manipulate atoms in the lab. Inspiration comes from interaction.