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#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

June 2, 2015 |

Like most everyone, I am in awe of genius. It is the ability to look at the everyday and reveal or create something incredible and original, to tackle the enormous challenges and problems we all face and emerge with a … Read More

3 Lessons in Advertising from Mad Men

May 20, 2015 | | 1 Comment

And in tribute to my favorite Mad Man, gifs featuring Mr. Roger Sterling peppered in for fun. Enjoy!

1. There’s no escaping advertising. It’s like Bangkok. Once she’s got ya, she’s never giving you back. 2. You have to fall … Read More

Modernizing the Porter Novelli Web Presence – Part One: Overview

May 20, 2015 |

Late last summer we modernized the Porter Novelli, with a website redesign.  What do I mean by “modernizing”?  Well, it has multiple meanings in the case of this redesign.

The old website had quite a few years under it’s belt and no longer … Read More

What’s your Pitch Personality?

May 15, 2015 |

It is a universal truth that, in certain situations and for certain reasons, you can become a version of yourself that is almost completely unlike who you are on a daily basis. Drinking, for example, is one of those situations; … Read More

5 Ways Storytelling Podcasts Boost Creativity

May 5, 2015 |

I am addicted to storytelling podcasts. Way before the nation jumped on the Serial bandwagon, I had been a loyal listener and avid fan of This American Life, Radiolab, Snap Judgment, The Moth and other shows whose sole focus was … Read More

The Dish-shaped hole

April 23, 2015 |

In addition to being the most frequent guest on the recently shuttered Colbert Report, Andrew Sullivan has been (in no particular order): 27-year-old editor of the New Republic, Iraq war apologist, gay marriage crusader, scourge of sponsored content, Sarah Palin … Read More

Four Striking Social Experiment Marketing Videos Featuring Moms

April 22, 2015 |

It’s time to talk about Moms. Why? Because Mother’s Days tend to sneak up even on the most devoted children. So, to get you thinking about what Moms mean to you, I wanted to bring together some riveting (and emotional) … Read More

Turn It Upside Down

April 21, 2015 | | 1 Comment

Creative briefs are often littered with statistics – XX% believes, Y% says, ZZ% does. Used to describe audiences and situations in terms that are wholly un-creative. Or so I thought until I heard Jack McGoldrick talk on NPR’s Here & … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More