I have been looking at the Netflix Culture: Freedom & Responsibility deck recently. They have a very interesting and logical take on the high performing workplace as it relates to business success, market mobility. The idea is that companies that … Read More
Last week I attended VidCon the online video conference for creators, fans and brands. I was most amazed by the throngs of screaming fans – nearly 20,000 of them – throughout the Anaheim Convention Center. Everywhere I went there were … Read More
In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More
Creative briefs are often littered with statistics – XX% believes, Y% says, ZZ% does. Used to describe audiences and situations in terms that are wholly un-creative. Or so I thought until I heard Jack McGoldrick talk on NPR’s Here & … Read More
Having a hard time getting your arms around all of the cultural trends? Looking for fodder for your next campaign? Here’s a great resource. With definitions and cultural challenges, DAS sister agency sparks&honey sets out to up everyone’s Cultural IQ … Read More
At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. … Read More
When was the last time you needed to come up with ideas for a program or a solution for a client and someone said, “let’s all go to our offices and take some time to think about it.” Maybe never? Most … Read More
We’ve helped people change their eating habits, understand HIV and, as they say in Monty Python, “now for something completely different…” In the 80s we supported the Wet Your Appetite for Life campaign for the National Pool & Spa Institute. All very different … Read More
Ahhh, the all-illusive Big Idea…hard to create and even harder to define. Essentially the big idea is the creative concept that is the very core of your campaign. It is the underpinning of every piece of content, every decision about … Read More
Porter Novelli has done a lot of social marketing around AIDS prevention – these were for the CDC National AIDS Clearinghouse and AIDSCOM/USAID in the late 80s.