2014 December

IBM’s “World’s Smallest Movie” Shows B2B Doesn’t Mean Boring-to-Boring

December 30, 2014 |

“The ability to move single atoms — the smallest particles of any element in the universe — is crucial to IBM’s research in the field of atomic memory.”  With this in mind, IBM scientists made the Guinness Book of World … Read More

Cookie Monster

December 24, 2014 |

Let’s face it. The web is a giant cookie monster. And even if you know how block these cookies, website’s don’t legally have to honor your wishes. As a marketer and a consumer, I am torn on the issue. … Read More

Medium as Message

December 22, 2014 |

Those of us who have learned the words to “Let It Go” through an unending backseat concert can relate to how powerful this delivery method can be.

Read More

Hamsters Don’t Innovate: Part 2

December 17, 2014 |

Part 2 of 3  |  Read part 1

Spinning wheels is never healthy for anyone. And it certainly isn’t productive. When it’s creative, the hamster effect of taking orders and churning work is particularly detrimental. Creative’s role is to think … Read More

How Wired Took the Risk Out of a Bold Redesign

December 16, 2014 |

Occasionally I’ll come across a website that completely discards many conventional design philosophies. I always wonder what compelled them to do this. Are they just trying to stand out? Was there a designer with a strong vision and the means … Read More

Using Creative to Raise Awareness About Child Brides

December 15, 2014 |

It is troubling to me that while the death toll from Ebola is nearing 5,000 and the infection rate is around 10,000, it has been largely ignored in the US. That is until 6 cases of Ebola hit the United … Read More

Welcome to Jack’s Garage

December 11, 2014 |

We are very excited to announce that the doors are officially open on Jack’s Garage.

Jack’s Garage is Porter Novelli’s global creative group; a diverse collective of content strategists, designers, art directors, writers, editors and producers. Named for the humble origins of … Read More

It’s all in the… typography?

December 11, 2014 |

With fast paced deadlines and demanding requests, sometimes it’s easy to overlook basic elements of typography. Here are a few rules I like to keep at the top of my head:

Choose appropriate fonts that are easy to … Read More

Mapping the Heart of Your Brand

December 10, 2014 |

Emotional branding is nothing new. It’s been a tool of the marketing trade since the early 1900s with the widespread embrace of groundbreaking doctors like Sigmund Freud and Carl Jung who were determined to demystify the unseen world  of … Read More

Hamsters Don’t Innovate: The Value of a Healthy Creative Process

December 9, 2014 |

Part 1 in a 3 part series.

In this post-recession, larger workload, tighter timeline environment where agencies and clients have cut the fat and are still licking their wounds, it’s important to take a step back and remind ourselves of … Read More