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LiveText: Learn what’s possible.

The Ask

LiveText needed a new brand to launch their new software platform—bringing their product offering and their look to the next level while staying relevant to their core audience of university administrators and students.

The Answer

Working closely with Strategic Planning Analytics and Research (SPAR), we reinvented their brand platform including voice, messaging, logo and website. The new logo and tagline, “Learn What’s Possible,” reflect LiveText’s desire to open the doors for students, and empower them to take their own education to the next level. Visual elements carry though the messaging and the revamped website provides smarter messaging with a fresh, interactive design and smart content.