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Johnson & Johnson: Making the Connection

The Ask

Communicate Johnson & Johnson’s commitment to potential partners, academic collaborators and the innovation ecosystem as a whole through a dominant presence at the 2015 BIO conference. Leverage and grow the “Making the Connection” corporate platform already in use to help Johnson & Johnson deliver a fresh brand message.

The Answer

Porter Novelli helped J&J “own” BIO through strategic keynotes, sponsorships and paid media. Their presence generated interest from key targets and reinforced the message of J&J as an important partner for innovation and advances in healthcare.