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FDIC: Deposit Insurance Awareness

The Ask

Assure an anxious public that their deposits are safe in FDIC secured banks during times of economic strife. 

The Answer

Porter Novelli developed myFDICinsurance.gov to link to a revamped, consumer-friendly online tool providing customized bank account information. Crafted plain-talk messages, including those from personal finance expert Suze Orman, which were applied across public service announcements (PSAs) for television, radio, print, online, billboards, transit, brochures and videos for banks.