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CFTC: SmartCheck – Turning the tides on fraudsters.

The Ask

The U.S. Commodity Futures Trading Commission’s (CFTC) mission is to protect investors from fraud, manipulation, abusive practices and risk while fostering a transparent, open, competitive and financially sound market.

With the economic recession, there has been a significant upswing in fraudulent activity, with the average investor losing over $164,000 to fraudsters and Ponzi schemes. CFTC sought to raise awareness of the common red flags and targets among individual investors, to better prevent the public from falling victim.

The Answer

CFTC SmartCheck is the first anti-fraud campaign by the CFTC to be based upon social marketing principles. The campaign targets people who share the profile of previous fraud victims and aims to help them recognize the signs of persuasion before investing, and then check the background of any financial product or person and report suspected or known incidents of fraud.

Our work includes a significant amount of advertising and collateral design, creative testing, a paid media campaign, and earned/social media outreach. Be sure to check out the choose your own adventure videos that were developed for the website and pre-roll advertising and re-create the experience of being pitched by a scammer.

2015 Silver American Advertising Award