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Process

With a great brief comes great responsibility.

March 22, 2016 |

Ever feel a little frustrated with your creatives? Like maybe you weren’t quite understood, or didn’t get what you asked for? Ever want more from your teams; more big thinking, out-of-the-box ideas, cool concepts? Ever want more for your teams; … Read More

Skipping the Media to Reach Them

March 15, 2016 |

In the marketing arena, the traditional goal for PR agencies is pretty straightforward: get earned media. Many people describe that as the main differentiator between PR and advertising. PR gets free publicity. Advertising pays for it.

And to achieve that … Read More

Test, Learn, Optimize – The Freedom and Responsibility to Take Risks

January 26, 2016 |

I have been looking at the Netflix Culture: Freedom & Responsibility deck recently. They have a very interesting and logical take on the high performing workplace as it relates to business success, market mobility. The idea is that companies that … Read More

Feed our monkey brains!

November 20, 2015 |

*DISCLAIMER* Despite its title, this article in no way endorses cerebral tissue as primate feed.

 We’ve completely had it, all of us! We’re giving up! There’s just no way that the standard issue monkey brains we are born with can … Read More

The True Meaning of Identity

June 29, 2015 |

Logo: From the Greek, Logos — how something is understood.

A brand is so much more than a logo. We all know this, right.

Or do we?

When we think of Apple or Nike what do we think of? Iconic … Read More

Modernizing the Porter Novelli Web Presence – Part Two: Discovery & Planning

June 16, 2015 |

In mid 2013 Porter Novelli decided to invest in a redesign of their then aging website.  Their website, now antiquated, no longer matched the current brand guidelines and failed to appropriately represent them when compared to their primary competition.  Porter … Read More

Modernizing the Porter Novelli Web Presence – Part One: Overview

May 20, 2015 |

Late last summer we modernized the Porter Novelli, with a website redesign.  What do I mean by “modernizing”?  Well, it has multiple meanings in the case of this redesign.

The old website had quite a few years under it’s belt and no longer … Read More

Combat Paper: Art helps war veterans with PTSD

April 9, 2015 |

As i walked by Art 101 yesterday in Williamsburg, Brooklyn, a large crowd in the small space drew my attention. The gallery is currently exhibiting Beyond the Uniform: An Exhibition of Combat Paper. The project began in 2007 as a way … Read More

Lessons from the Pixar Braintrust

April 3, 2015 |

In his book Creativity, Inc., Pixar co-founder and president Ed Catmull highlights “the Braintrust” as a critical factor in the studio’s success. Rooted in the creative dynamics of the core Toy Story team, and beginning officially with Toy Story 2, … Read More

“Act like a startup” means what exactly?

March 31, 2015 |

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and … Read More