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Inspiration

Craving the Feels (or why the internet won’t turn us into unsocialized drones)

May 16, 2016 |

With the rise of digital, many have feared it will create a more lonely, withdrawn society. I’ve definitely had my fears. When I watch teenagers standing in a group, every one of them on their phones, probably texting the person … Read More

With a great brief comes great responsibility.

March 22, 2016 |

Ever feel a little frustrated with your creatives? Like maybe you weren’t quite understood, or didn’t get what you asked for? Ever want more from your teams; more big thinking, out-of-the-box ideas, cool concepts? Ever want more for your teams; … Read More

Skipping the Media to Reach Them

March 15, 2016 |

In the marketing arena, the traditional goal for PR agencies is pretty straightforward: get earned media. Many people describe that as the main differentiator between PR and advertising. PR gets free publicity. Advertising pays for it.

And to achieve that … Read More

Make It Better: Game of Thrones Dragon Crash Landing

March 15, 2016 |

Stunts are a great way to have some fun with your audience while garnering attention. But in this age, engagement is everything and creating a stunt isn’t as easy as it used to be. The best way to excite your … Read More

Knocking ’em Deadpool with Killer Marketing

February 25, 2016 |

Warning: Put on your headphones, folks. In true Deadpool style, some of the video content is NSFW.

If you didn’t know by now, Deadpool is a comic … And a movie. But it was a comic first. At a strong … Read More

Feed our monkey brains!

November 20, 2015 |

*DISCLAIMER* Despite its title, this article in no way endorses cerebral tissue as primate feed.

 We’ve completely had it, all of us! We’re giving up! There’s just no way that the standard issue monkey brains we are born with can … Read More

Observations from Cannes, Opportunities for PR

July 27, 2015 | | 1 Comment

Undoubtedly, it was a breakthrough year for PR agencies in Cannes. As reported by PRWeek, PR agencies accounted for a record 50% of all entries and the majority of Gold Lions in the category. They also won multiple Lions in … Read More

The True Meaning of Identity

June 29, 2015 |

Logo: From the Greek, Logos — how something is understood.

A brand is so much more than a logo. We all know this, right.

Or do we?

When we think of Apple or Nike what do we think of? Iconic … Read More

The Magic of Color and of Crowd Funding

June 24, 2015 |

So often, we hear how creative is just fluff – that it isn’t important but expensive and time intensive.

Creative can be used to accomplish so much – including improving the lives of families in one of the poorest places … Read More

Millenial Girl

June 9, 2015 | | 1 Comment

“We’re after the 80% of people that do not identify as a music lover,” said Jane Huxley, MD of Pandora Internet Radio Australasia, presenting at Porter Novelli Melbourne’s first Digital Distillation Breakfast of 2015. Music was a major theme … Read More