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Design

With a great brief comes great responsibility.

March 22, 2016 |

Ever feel a little frustrated with your creatives? Like maybe you weren’t quite understood, or didn’t get what you asked for? Ever want more from your teams; more big thinking, out-of-the-box ideas, cool concepts? Ever want more for your teams; … Read More

The True Meaning of Identity

June 29, 2015 |

Logo: From the Greek, Logos — how something is understood.

A brand is so much more than a logo. We all know this, right.

Or do we?

When we think of Apple or Nike what do we think of? Iconic … Read More

Getting it right

June 22, 2015 |

I was recently so impressed by my experience ordering shoes via the Zappos iOS app that I was compelled to let the sales support team know that I found the experience “delightful.” From start to finish I felt like there … Read More

Modernizing the Porter Novelli Web Presence – Part Two: Discovery & Planning

June 16, 2015 |

In mid 2013 Porter Novelli decided to invest in a redesign of their then aging website.  Their website, now antiquated, no longer matched the current brand guidelines and failed to appropriately represent them when compared to their primary competition.  Porter … Read More

Modernizing the Porter Novelli Web Presence – Part One: Overview

May 20, 2015 |

Late last summer we modernized the Porter Novelli, with a website redesign.  What do I mean by “modernizing”?  Well, it has multiple meanings in the case of this redesign.

The old website had quite a few years under it’s belt and no longer … Read More

Combat Paper: Art helps war veterans with PTSD

April 9, 2015 |

As i walked by Art 101 yesterday in Williamsburg, Brooklyn, a large crowd in the small space drew my attention. The gallery is currently exhibiting Beyond the Uniform: An Exhibition of Combat Paper. The project began in 2007 as a way … Read More

Canvas is Growing Up

March 27, 2015 |

Hey, have you ever heard of canvas? No? Well, if you’re paying attention to web trends, you’re about to. Canvas is an HTML tag like any other, but it serves a specific purpose: it is a “drawable region,” basically the … Read More

Storytelling in the (Virtual) Real World

March 3, 2015 |

With a consumer version of the Oculus Rift rumored to be available this year, it is hard to dispute we have reached a new frontier of storytelling.  Companies are jumping in, trying to find ways to integrate and capitalize … Read More

The Science of Storytelling

March 3, 2015 |

At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. … Read More

User Experience and User Interface

February 26, 2015 |

People commonly, mistakenly, consider UX (User Experience) and UI (User Interface) the same thing. Sure, they are related and they do work together. But lumping them together is the same thing as assuming your nephew with the Computer Science degree … Read More