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With a great brief comes great responsibility.

March 22, 2016 |

Ever feel a little frustrated with your creatives? Like maybe you weren’t quite understood, or didn’t get what you asked for? Ever want more from your teams; more big thinking, out-of-the-box ideas, cool concepts? Ever want more for your teams; … Read More

Make It Better: Game of Thrones Dragon Crash Landing

March 15, 2016 |

Stunts are a great way to have some fun with your audience while garnering attention. But in this age, engagement is everything and creating a stunt isn’t as easy as it used to be. The best way to excite your … Read More

Knocking ’em Deadpool with Killer Marketing

February 25, 2016 |

Warning: Put on your headphones, folks. In true Deadpool style, some of the video content is NSFW.

If you didn’t know by now, Deadpool is a comic … And a movie. But it was a comic first. At a strong … Read More

Test, Learn, Optimize – The Freedom and Responsibility to Take Risks

January 26, 2016 |

I have been looking at the Netflix Culture: Freedom & Responsibility deck recently. They have a very interesting and logical take on the high performing workplace as it relates to business success, market mobility. The idea is that companies that … Read More

Observations from Cannes, Opportunities for PR

July 27, 2015 | | 1 Comment

Undoubtedly, it was a breakthrough year for PR agencies in Cannes. As reported by PRWeek, PR agencies accounted for a record 50% of all entries and the majority of Gold Lions in the category. They also won multiple Lions in … Read More

The Magic of Color and of Crowd Funding

June 24, 2015 |

So often, we hear how creative is just fluff – that it isn’t important but expensive and time intensive.

Creative can be used to accomplish so much – including improving the lives of families in one of the poorest places … Read More

#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

Four Striking Social Experiment Marketing Videos Featuring Moms

April 22, 2015 |

It’s time to talk about Moms. Why? Because Mother’s Days tend to sneak up even on the most devoted children. So, to get you thinking about what Moms mean to you, I wanted to bring together some riveting (and emotional) … Read More

Turn It Upside Down

April 21, 2015 | | 1 Comment

Creative briefs are often littered with statistics – XX% believes, Y% says, ZZ% does. Used to describe audiences and situations in terms that are wholly un-creative. Or so I thought until I heard Jack McGoldrick talk on NPR’s Here & … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More