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Craving the Feels (or why the internet won’t turn us into unsocialized drones)

May 16, 2016 |

With the rise of digital, many have feared it will create a more lonely, withdrawn society. I’ve definitely had my fears. When I watch teenagers standing in a group, every one of them on their phones, probably texting the person … Read More

Make It Better: Game of Thrones Dragon Crash Landing

March 15, 2016 |

Stunts are a great way to have some fun with your audience while garnering attention. But in this age, engagement is everything and creating a stunt isn’t as easy as it used to be. The best way to excite your … Read More

The True Meaning of Identity

June 29, 2015 |

Logo: From the Greek, Logos — how something is understood.

A brand is so much more than a logo. We all know this, right.

Or do we?

When we think of Apple or Nike what do we think of? Iconic … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More

T-Mobile wins April Fools’ Day

April 7, 2015 |

Prior to this year, T-Mobile had never dipped its toe into the brands-behaving-jokingly, April Fools’ Day waters. But since the Un-Carrier prides itself on having a quirky sense of humor and pushing envelopes, we felt that was a wrong that needed … Read More

The Evolution of PlayStation.Blog

February 10, 2015 |

We’ve been blessed to work with the PlayStation team on the design and development of the PlayStation.Blog since it’s inception in 2007. If I were better at organizing, or perhaps slightly psychic, I would have kept better track of each … Read More

Super Bowl XLIX Marketing by the Numbers

February 5, 2015 |

This year’s bowl barrage took a swing into sentimental with more introspective ads than prior years’ laugh out loud shock value race. But did it pay off? Though the average ads price tag is a steep $5 Million+, the exposure … Read More

Can we promise too much?

January 2, 2015 |

At first glance the sentiment and brand promise this of Airbnb piece is spot-on. Plus, it is beautifully executed. But can a hospitality brand really erase years of cold war angst?  Have a look and decide for yourself.

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Welcome to Jack’s Garage

December 11, 2014 |

We are very excited to announce that the doors are officially open on Jack’s Garage.

Jack’s Garage is Porter Novelli’s global creative group; a diverse collective of content strategists, designers, art directors, writers, editors and producers. Named for the humble origins of … Read More

Mapping the Heart of Your Brand

December 10, 2014 |

Emotional branding is nothing new. It’s been a tool of the marketing trade since the early 1900s with the widespread embrace of groundbreaking doctors like Sigmund Freud and Carl Jung who were determined to demystify the unseen world  of … Read More