Using Creative to Raise Awareness About Child Brides

December 15, 2014 |

It is troubling to me that while the death toll from Ebola is nearing 5,000 and the infection rate is around 10,000, it has been largely ignored in the US. That is until 6 cases of Ebola hit the United … Read More

Welcome to Jack’s Garage

December 11, 2014 |

We are very excited to announce that the doors are officially open on Jack’s Garage.

Jack’s Garage is Porter Novelli’s global creative group; a diverse collective of content strategists, designers, art directors, writers, editors and producers. Named for the humble origins of … Read More

It’s all in the… typography?

December 11, 2014 |

With fast paced deadlines and demanding requests, sometimes it’s easy to overlook basic elements of typography. Here are a few rules I like to keep at the top of my head:

Choose appropriate fonts that are easy to … Read More

Mapping the Heart of Your Brand

December 10, 2014 |

Emotional branding is nothing new. It’s been a tool of the marketing trade since the early 1900s with the widespread embrace of groundbreaking doctors like Sigmund Freud and Carl Jung who were determined to demystify the unseen world  of … Read More

Hamsters Don’t Innovate: The Value of a Healthy Creative Process

December 9, 2014 |

Part 1 in a 3 part series.

In this post-recession, larger workload, tighter timeline environment where agencies and clients have cut the fat and are still licking their wounds, it’s important to take a step back and remind ourselves of … Read More

A Brief History of Giant Objects

December 9, 2014 |

Tl;dr: Comedically large things used as marketing are fascinating and capture the imagination. They don’t even need much fanfare.

June 24, 2008: Giant Eddie Murphy Head

This was a promotional tie-in for the … Read More