Image
Navigation

Blog

The Magic of Color and of Crowd Funding

June 24, 2015 |

So often, we hear how creative is just fluff – that it isn’t important but expensive and time intensive.

Creative can be used to accomplish so much – including improving the lives of families in one of the poorest places … Read More

Getting it right

June 22, 2015 |

I was recently so impressed by my experience ordering shoes via the Zappos iOS app that I was compelled to let the sales support team know that I found the experience “delightful.” From start to finish I felt like there … Read More

Modernizing the Porter Novelli Web Presence – Part Two: Discovery & Planning

June 16, 2015 |

In mid 2013 Porter Novelli decided to invest in a redesign of their then aging website.  Their website, now antiquated, no longer matched the current brand guidelines and failed to appropriately represent them when compared to their primary competition.  Porter … Read More

The Pros and (Many) Cons of Instant Online Logo Makers

June 11, 2015 |

You have a great idea for a business and everything in you just wants to get started NOW! So what do most people do when they decide to go for it? They figure out a name and make up a … Read More

Millenial Girl

June 9, 2015 | | 1 Comment

“We’re after the 80% of people that do not identify as a music lover,” said Jane Huxley, MD of Pandora Internet Radio Australasia, presenting at Porter Novelli Melbourne’s first Digital Distillation Breakfast of 2015. Music was a major theme … Read More

#TBTPN – A Super Fuel Super Hero

June 4, 2015 |

In 2004 the propane industry challenged PN to change the perception of their colorless, odorless gas from a rusty tank in the backyard to a premium fuel for home and business. We created a brand, a super hero persona … Read More

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

June 2, 2015 |

Like most everyone, I am in awe of genius. It is the ability to look at the everyday and reveal or create something incredible and original, to tackle the enormous challenges and problems we all face and emerge with a … Read More

3 Lessons in Advertising from Mad Men

May 20, 2015 | | 1 Comment

And in tribute to my favorite Mad Man, gifs featuring Mr. Roger Sterling peppered in for fun. Enjoy!

1. There’s no escaping advertising. It’s like Bangkok. Once she’s got ya, she’s never giving you back. 2. You have to fall … Read More

Modernizing the Porter Novelli Web Presence – Part One: Overview

May 20, 2015 |

Late last summer we modernized the Porter Novelli, with a website redesign.  What do I mean by “modernizing”?  Well, it has multiple meanings in the case of this redesign.

The old website had quite a few years under it’s belt and no longer … Read More

What’s your Pitch Personality?

May 15, 2015 |

It is a universal truth that, in certain situations and for certain reasons, you can become a version of yourself that is almost completely unlike who you are on a daily basis. Drinking, for example, is one of those situations; … Read More