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2015 April

The Dish-shaped hole

April 23, 2015 |

In addition to being the most frequent guest on the recently shuttered Colbert Report, Andrew Sullivan has been (in no particular order): 27-year-old editor of the New Republic, Iraq war apologist, gay marriage crusader, scourge of sponsored content, Sarah Palin … Read More

Four Striking Social Experiment Marketing Videos Featuring Moms

April 22, 2015 |

It’s time to talk about Moms. Why? Because Mother’s Days tend to sneak up even on the most devoted children. So, to get you thinking about what Moms mean to you, I wanted to bring together some riveting (and emotional) … Read More

Turn It Upside Down

April 21, 2015 | | 1 Comment

Creative briefs are often littered with statistics – XX% believes, Y% says, ZZ% does. Used to describe audiences and situations in terms that are wholly un-creative. Or so I thought until I heard Jack McGoldrick talk on NPR’s Here & … Read More

#TBT Mean what you sell.

April 16, 2015 |

Let’s face it. We live in an era of rules and regulations. Where a joke taken literally can quickly land you in court. Sometimes it feels like a good idea can only be saved by fine print and disclaimers. But … Read More

Combat Paper: Art helps war veterans with PTSD

April 9, 2015 |

As i walked by Art 101 yesterday in Williamsburg, Brooklyn, a large crowd in the small space drew my attention. The gallery is currently exhibiting Beyond the Uniform: An Exhibition of Combat Paper. The project began in 2007 as a way … Read More

T-Mobile wins April Fools’ Day

April 7, 2015 |

Prior to this year, T-Mobile had never dipped its toe into the brands-behaving-jokingly, April Fools’ Day waters. But since the Un-Carrier prides itself on having a quirky sense of humor and pushing envelopes, we felt that was a wrong that needed … Read More

Lessons from the Pixar Braintrust

April 3, 2015 |

In his book Creativity, Inc., Pixar co-founder and president Ed Catmull highlights “the Braintrust” as a critical factor in the studio’s success. Rooted in the creative dynamics of the core Toy Story team, and beginning officially with Toy Story 2, … Read More