Image
Navigation

2015 March

“Act like a startup” means what exactly?

March 31, 2015 |

Startups are in it to win it. They have a strong identity because they’re small, and close to their founding roots. The people in charge have created something out of passion, vision and drive. They are fierce, fired up and … Read More

Canvas is Growing Up

March 27, 2015 |

Hey, have you ever heard of canvas? No? Well, if you’re paying attention to web trends, you’re about to. Canvas is an HTML tag like any other, but it serves a specific purpose: it is a “drawable region,” basically the … Read More

What’s a concept and why do I need one?

March 25, 2015 | | 2 Comments

A concept is the translation of strategy into an idea the audience will respond to.

Say the objective is getting into the hottest club in town. And the best way in is through the bouncer. We have lots of options here. … Read More

Change it up.

March 16, 2015 |

New ideas are scary. They push us towards the unknown and untested. As marketing professionals, we often depend on the tried and true to get results that will make our clients happy and keep the agency in business. But the … Read More

Cultural Glossary

March 13, 2015 |

Having a hard time getting your arms around all of the cultural trends? Looking for fodder for your next campaign? Here’s a great resource. With definitions and cultural challenges, DAS sister agency sparks&honey sets out to up everyone’s Cultural IQ … Read More

Life with Liz Carpenter

March 6, 2015 | | 1 Comment

As a celebration of International Women’s Day this Sunday, March 8, I wanted to write about the mentor, friend and woman (besides my mom) who most influenced me—Liz Carpenter (1920-2010).  Liz was a women’s rights pioneer, author, humorist and … Read More

Storytelling in the (Virtual) Real World

March 3, 2015 |

With a consumer version of the Oculus Rift rumored to be available this year, it is hard to dispute we have reached a new frontier of storytelling.  Companies are jumping in, trying to find ways to integrate and capitalize … Read More

The Science of Storytelling

March 3, 2015 |

At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. … Read More