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2015 February

User Experience and User Interface

February 26, 2015 |

People commonly, mistakenly, consider UX (User Experience) and UI (User Interface) the same thing. Sure, they are related and they do work together. But lumping them together is the same thing as assuming your nephew with the Computer Science degree … Read More

Are Two (or Six) Heads Better Than One?

February 24, 2015 |

When was the last time you needed to come up with ideas for a program or a solution for a client and someone said, “let’s all go to our offices and take some time to think about it.” Maybe never? Most … Read More

#TBTPN

February 19, 2015 |

We’ve helped people change their eating habits, understand HIV and, as they say in Monty Python, “now for something completely different…” In the 80s we supported the Wet Your Appetite for Life campaign for the National Pool & Spa Institute. All very different … Read More

What’s the Big Idea?!

February 19, 2015 |

Ahhh, the all-illusive Big Idea…hard to create and even harder to define. Essentially the big idea is the creative concept that is the very core of your campaign. It is the underpinning of every piece of content, every decision about … Read More

The Wife Standard

February 12, 2015 |

In our industry, it’s easy to lose perspective. We get carried away with the furious pace of our work – the breathless brainstorms, the last-minute concepts, the midnight redesigns, the taxi-ride write-ups. So it should come as no surprise … Read More

The Evolution of PlayStation.Blog

February 10, 2015 |

We’ve been blessed to work with the PlayStation team on the design and development of the PlayStation.Blog since it’s inception in 2007. If I were better at organizing, or perhaps slightly psychic, I would have kept better track of each … Read More

Super Bowl XLIX Marketing by the Numbers

February 5, 2015 |

This year’s bowl barrage took a swing into sentimental with more introspective ads than prior years’ laugh out loud shock value race. But did it pay off? Though the average ads price tag is a steep $5 Million+, the exposure … Read More

#TBTPN

February 5, 2015 | | 1 Comment

Porter Novelli has done a lot of social marketing around AIDS prevention – these were for the CDC National AIDS Clearinghouse and AIDSCOM/USAID in the late 80s.

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My Superbowl XXXXVIIII Hangover

February 2, 2015 |

My head hurts. I’m groggy. I can’t remember my roman numerals.

Not from an overabundance of chicken wings, chili and absurdly hoppy IPA beer. I’m still drunk from the onslaught of brand messaging, emotional manipulation, product hawking, slow motion footage, … Read More